Hi y’all! I’m a strategically creative product content professional building digital solutions.

My career has been full of self discovery. From fashion and creative direction in Los Angeles and Paris to marketing, business development, and now digital product strategy. My journey shaped how I think: creatively, analytically, and always through the lens of human behavior.

Today, I lead cross-functional initiatives that modernize eCommerce infrastructure and improve discoverability at scale. I drive product development by synthesizing customer search behavior, sales insights, competitive analysis, and design research into clear business requirements and phased roadmaps.

Throughout my career, I have translated operational complexity into scalable platform capabilities, positioning companies for growth and contributing to successful Series fundraising efforts.

With a foundation in storytelling, go-to-market strategy, and brand development, I bring strategic creativity to product leadership. I balance customer experience improvements with requirements frameworks, cross-functional strategy (partnering with Sales, Customer Success, Product teams, and executive leaders), and measurable performance impact.

Made in Texas and grounded in both art and tech, I’m passionate about continuing to grow into product leadership by driving initiatives that modernize tools and digital ecosystems for mission-driven organizations.

Current interests: Scrapbooking, Sewing Crafts, Thrifting, Cooking Soups, Renovating my Home, Being a Mom (updated Feb 19, 2026, at 1:31 PM).